What does endless mean?
Endless means unlimited use in the UK. With Endless Social Media on all plans, you get unlimited use of these social apps and websites in the UK without eating your data: Snapchat, Instagram, WhatsApp, Facebook, Twitter, Pinterest and Facebook Messenger. Anything else you do online, such as browsing websites, sending emails and using maps comes out of your general data.
With Endless Video plans, you can stream as much as you like on YouTube, Netflix, Prime Video, My5, TVPlayer and UKTV Play, all without eating your data. Subscriptions to these services are not included.
To keep your Endless Social Media and Endless Video active, you must have some general data left. The same goes for any video or music passes you have. Making and receiving voice & video calls are not included on your Endless Social Media.